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The intelligence platform for watch dealers

Run a smarter
watch business.

Inventory, invoicing, market data, and AI — unified.

The operating system for luxury watch dealers. Manage inventory, invoice buyers, track market prices, list on eBay and Chrono24, and sync with QuickBooks — all from one platform built for the business of watches.

14-day free trial · No credit card required · Cancel anytime
$5M+
Inventory tracked
50+
Platform integrations
GPT-4o
Vision AI
14d
Free trial
AI Pricing Engine Multi-Watch Vision QuickBooks Sync eBay Marketplace Chrono24 Manufacturing BOM AR Try-On High-Value Shipping Parcel Pro Insurance Instagram Shop Facebook Marketplace Multi-Currency AI Pricing Engine Multi-Watch Vision QuickBooks Sync eBay Marketplace Chrono24 Manufacturing BOM AR Try-On High-Value Shipping Parcel Pro Insurance Instagram Shop Facebook Marketplace Multi-Currency
Three Verticals. One Platform.

Built for every corner
of the luxury goods industry.

Whether you trade timepieces, build movements, or curate fine jewelry — WatchMatrix is your complete operating system.

01 — Dealer

Watch Dealers

Manage unlimited inventory, sync across every major marketplace, and close deals faster with AI-powered pricing intelligence.

  • Unlimited watch & jewelry tracking
  • eBay, Chrono24, FB Marketplace sync
  • QuickBooks accounting integration
  • AI pricing & market analysis
  • Multi-Watch Vision AI (bulk add)
  • Malca-Amit & Brinks shipping
  • Parcel Pro insurance (>$5K)
02 — Manufacturer

Watch Manufacturers

Track every component from escapement to crown. Manage full Bills of Materials and production workflows for each timepiece.

  • Bill of Materials (BOM) tracking
  • Component inventory management
  • Production workflow management
  • Assembly process tracking
  • Cost per assembly calculations
  • From component to finished timepiece
03 — Jeweler

Jewelers

The same professional platform, adapted for fine jewelry. AI pricing, AR try-on, and high-value shipping built for your business.

  • Jewelry inventory management
  • AI-powered jewelry pricing
  • AR Virtual Try-On
  • High-value shipping & insurance
  • Customer CRM & relationship tracking
  • Multi-currency (USD, EUR, GBP, CHF)
AI Suite

Intelligence your
competitors don't have.

Exclusive AI Capabilities

Three AI features purpose-built for luxury goods — built exclusively for watch dealers.

AI Feature 01

AI Pricing
Engine

Real-time market analysis powered by GPT-4. Get instant pricing recommendations based on current market conditions — no guesswork.

Rolex Submariner 116610LN
Market low$9,800
Avg. sale$11,200
Market high$13,400
Recommended price$11,800
↑ 12% vs. last month
AI Feature 02

Multi-Watch
Vision AI

Upload one photo of multiple watches. AI detects each piece, identifies brand & reference, estimates value, and bulk-adds to inventory.

Detected — 3 watches
Rolex GMT-Master II✓ Verified
Patek Philippe 5711✓ Verified
AP Royal Oak 15400Review
Total est. value: $247,000
AI Feature 03

AR Virtual
Try-On

Let customers try watches digitally on their wrist before buying. 3D visualization that closes deals remotely — an industry first.

3D · Live AR
Overlay any watch on any wrist, in real-time. Share the view with customers remotely.
The Platform Flow

From acquisition
to accounting.

Every step of your business, connected end-to-end.

01

Acquire &
Authenticate

Add watches via Multi-Watch Vision AI or manual entry. Track condition, papers, provenance.

02

Price with
Confidence

AI Pricing Engine analyzes real-time market data and gives you a recommended price — backed by data.

03

List on Every
Marketplace

One click to sync to eBay, Chrono24, Facebook Marketplace, and Instagram Shop simultaneously.

04

Close &
Reconcile

Generate invoices, calculate profit, and sync every transaction to QuickBooks automatically.

Integrations

Connects to everything
you already use.

No more toggling between apps. WatchMatrix is the hub that replaces the spreadsheet and five other tools.

QuickBooks
Live
eBay
Live
Chrono24
Live
Facebook
Live
Instagram
Live
Resend
Live
Shippo
Soon
Parcel Pro
Soon
WhatsApp
Q2 2026
Malca-Amit
Soon
Twilio SMS
Q2 2026
OpenAI
Live
Founding Member Pricing

Transparent pricing.
No per-seat surprises.

Unlimited users included. No per-seat pricing, ever. Use code FOUNDING50 for $50 off forever — first 50 customers only.

MonthlyAnnual Save 11%

All plans include a 14-day free trial. Credit card required. Cancel anytime.

Professional
Solo dealers · $500K–$2M inventory
$89
/month
  • Unlimited inventory & sales
  • QuickBooks integration
  • Multi-platform sync
  • Professional invoicing
  • Mobile PWA
  • 2 checks/month included · $8/check after
Platinum
High-volume dealers · $10M+
$297
/month
Founding rate: $247/mo with FOUNDING50
  • Everything in Enterprise
  • White Glove Migration
  • Marketing automation
  • Dedicated account manager
  • Unlimited checks included
  • Priority API access
  • Phone support + custom integrations
Founding Members · Limited to 50

The platform that makes
competitors obsolete.

Join the founding cohort. Lock in $50/month off forever. Be among the first dealers, manufacturers, and jewelers running their entire business from one intelligent platform.

Use code FOUNDING50 at checkout · No credit card required to start · Cancel anytime